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Mentor: Jobbe Jorna

Startlife Mentor

Jobbe Jorna, founder of Upstream Capital, has over 18 years experience as organization advisor, business coach and investor in various senior level positions at respectively ING, KPMG and Philips. Jobbe differentiates himself through a hands-on strategic and operational value added approach. Whether your organization requires capital or seek performance improvement Jobbe is your dedicated partner to accelerate growth, optimize operational expenses and help realize your full potential.

His main characteristics are a pro-active change & project manager with entrepreneurial mindset and result driven team player. Jobbe his key assets are business transformation, change & project management and corporate finance.

Jobbe has a master’s degree in business administration from University of Amsterdam.

Skills and field of expertise

    • Agile/ Lean Startup
    • Winning Go2Market Propositions
    • Investor Readiness
    • Capital Raising

Let us build the bridge together as you walk on it. With our head in the sky and feet in the mud. Feel free to contact me, I am happy to support you in order to accelerate growth and realize your full potential.

Interest (startups)
My key focus areas within AgriTech are around innovation; blue ocean strategies, new business models, product as a service and winning go2market propositions. If this sounds like a fit with your startup, let’s talk!


When you can dream it, you can do it!



If you are interested in our StartLife Mentor Program, let us know and reach out to us for more information.

Request MENTORSHIP by Jobbe Jorna