Yili, Asia’s biggest and fast-growing dairy company, is now officially partnering with the agrifoodtech accelerator StartLife. Through the partnership Yili strengthens its access to a very large ecosystem of innovative agriculture and healthy food startups to help overcome future challenges facing the industry, including those emerging over the next decade and beyond.
The collaboration with StartLife enables Yili to tap in to the global ecosystem of visionary agrifoodtech start-up and scale-up companies. Together with entrepreneurs and other partners Yili will also brainstorm new ideas and facilitate the exchange of conversation across the industry.
“Yili will be a catalyst in enabling startups to get access to the fast-growing healthy food market in China and the rest of Asia.“ ~ Jan Meiling
Jan Meiling, Managing Director of StartLife, stated ”This partnership will result in new win-win collaborations, such as proof of concept projects to deliver integrated solutions. It’s great to welcome Yili as strategic partner, as they will be a catalyst in enabling startups to get access to the fast-growing healthy food market in China and the rest of Asia.“
Yili Innovation Center Europe: gateway to Asia
Yili ranks among the Global Dairy Top 5 and has sustained an undisputable position of No. 1 in Asia for seven successive years. Yili has the ambition to become the most-trusted healthy food provider across the world. Yili Innovation Center Europe (YICE), that is located in the same building complex as StartLife on Wageningen Campus, is the innovation bridge to Yili in China.
“From this agrifood hotspot we constantly work with European partners on research and knowledge transfer.” ~ Gerrit Smit
Gerrit Smit, Managing Director of YICE, comments “Our research facility has been part of the Food Valley region since 2013. From this agrifood hotspot we constantly work with European partners on research and knowledge transfer in the field of processing technology, new product development, food safety, and farmer management. With Europe’s leading agrifoodtech accelerator as our neighbor, it only made sense to partner up with StartLife to reach out to and include startups in our wider eco-system.”
Calling innovative agrifoodtech startups
Caroline Bijkerk, Corporate Partnerships Manager of StartLife, believes YICE, StartLife and agrifood startups have much in common, among which an entrepreneurial mindset and a drive to co-develop a healthy and sustainable food system. Gerrit agrees, “Our research and development center has the feel of a startup: plenty of room for entrepreneurship without a fixed trajectory.”
Caroline is looking forward to connecting innovative agrifoodtech startups to Yili. If you like to be connected to Yili, send Caroline a message.
Founded in 1956, Inner Mongolia Yili Industrial Group Co. (Yili Group) has been the largest dairy producer in Asia. Utilizing technology, Yili aims to build the world’s leading R&D and industry-university research cooperation platform for the health food industry.
Yili was awarded “China’s Best Practices” of achieving the Sustainable Development Goals (SDGs) by the UN Global Compact, the world’s largest corporate sustainability initiative in 2017, and ranks third in “Top 50 Most Valuable Food Brands in the World” by Brand Finance in 2019.
The group proactively sources high-quality milk from the golden belt area in Asia, Europe, Oceania and the Americas and aims to become the world’s most trusted health food provider.
Note: on photo (from left to right) Caroline Bijkerk (Corporate Partnerships Manager, StartLife), Jan Meiling (Managing director, StartLife), Gerrit Smit (managing Director of Yili Innovation Center) and Matthias Eisner (Senior Scientist Product & Process Technology at YICE) at the reception room of Yili Innovation center in the Plus Ultra I building on Wageningen Campus.
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