The Dutch Foodtech company Verdify, a StartLife alumni, has raised a seed investment of €750.000. Two private investors and AI-investment company Genzai enable the development of the world’s first AI-powered platform for fully personalized and guideline-based nutrition.
Verdify will use the funding to create the first international recipe platform with fully adaptive recipes. The company develops innovative software for assisting consumers online in healthy decision making. Verdify will enable consumers to set up their nutrition passport with detailed information about personal nutrition and health needs, fully adjustable to food and taste preferences. A wealth of matching recipe inspiration is generated on the basis of the nutrition passport, both on the Verdify platform and on the recipe websites of partnering companies.
Improving quality of life
Verdify operates from the vision that nutrition can play a fundamental role in the maintenance of health and the treatment of chronic conditions. Increased attention for nutritional intake in healthcare and -prevention settings can have a profound impact on the quality of life of many people and contribute to lowering medical expenditures. “Our aim is to provide a trusted digital environment for making food choices that are supportive of personal health. We are excited to welcome the new investors and together take key steps towards making a durable impact on health and social wellbeing” said the CEO of Verdify, Jochem Bossenbroek.
Together with AI-investment company Genzai, Verdify develops the software to power the personalized nutrition platform. Roy Lenders, CEO of Genzai: “Food is the biggest market in the world and personalized nutrition is one of the key themes in this market. We are excited to build artificial intelligent models with Verdify that can really enable personalized nutrition for consumers around the globe.” Theo Cuppen, Director of Joles B.V. and one of the private investors said: “Verdify is fully aligned with our motivation to invest in creative startups in the food industry that develop socially responsible concepts on the route from production to consumption.”
The recipe platform will be connected to the order & delivery systems of food retailers and meal delivery platforms to present a new level of convenience in planning and ordering personalized healthy meals. The company’s focus reaches beyond convenience in healthy eating: Verdify operates fully in harmony with national nutrition guidelines that are applied in the medical domain and dietary practice.
Verdify will also construct a software interface that can be used by companies in the food sector for personalizing their recipe content on their websites. This allows the companies to tailor meal inspiration content to the exact needs and preferences of consumers. Besides that, Verdify will offer the possibility to automatically create nutritious recipes around specific (novel) food products through application of its AI Chef.
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